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Segment Your Data for Effective Marketing
Segment Your Data for Effective MarketingMarketers today have loads of information available to them. Once that data has been cleansed and verified, marketers can begin to use it to create truly...
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Four Types of Segmentation to Better Target Customers
Four Types of Segmentation to Better Target CustomersTrying to satisfy the needs of many customers at once is rarely productive. Because customers have different needs and values, segmenting your...
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Why You Need to Get Personal with Your Customers - The Massive Shift to 1:1...
Why You Need to Get Personal with Your Customers - The Massive Shift to 1:1 MarketingAs marketers, we understand that the days of “Spray and Pray” messaging and mass campaign blasts are well behind us....
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How to Get Personal in Your Email Marketing
How to Get Personal in Your Email MarketingEmail still reigns as one of the best ways to reach your customers and prospects. Marketing Sherpa reported that 72% of American adults prefer companies to...
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Drive Growth with Better Data – Tips for Small Businesses
Drive Growth with Better Data – Tips for Small BusinessesIt’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find...
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5 Ways to Increase the Lifetime Value of a Customer
5 Ways to Increase the Lifetime Value of a CustomerWe live in an age where “Customer is King." We want to acquire more customers, as quickly as possible, but of course, only the RIGHT customers that...
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A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint:...
A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of...
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How to Drive New Car Sales with Email Marketing
How to Drive New Car Sales with Email MarketingMarketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital...
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